What Are the Aspects of Web Design That Can Affect Your SEO?

An efficiently designed business website assists in attracting millions of visitors and enables them to find whatever they are looking for. It is also to be said that your web design can affect the value of your search engine optimization. Your website design also influences certain factors of your SEO sphere such as loading speed, content displaying, ranking etc. Well-designed websites would make it convenient for the users as well as search engines to navigate your website with ease. If there are ways in which web design can positively affect your SEO Service, there are also ways in which web design can put a negative impact on your SEO strategy. Below are the aspects and the ways in which they would impact your SEO proficiency.

Aspects of Web Design That Would Give Positive Impact

1. Web Size and Structure

It has been seen that worlds’ most sought after search engine, always seeks uniquely built websites to provide their users with the best results possible. If your site is complicated and heavy, there is a high chance that the search engine might look past it. Always ensure that your website design is simple, easy and minimalistic as possible. This would make sure that the users are able to navigate your website with ease.

2. Responsive Design

In today’s generation, people use a wide variety of mobile phone for browsing the internet. Hence it becomes important that web developers produce a highly responsive website that would consistently perform on all types of mobile devices. Even if you utilise the best SEO practices, it would still be difficult to improve the ranking if your website is non responsive.

3. Page Loading Speed

Page loading is an essential factor that a search engine should consider in order to assist users to reach the required information within the shortest time possible. Most users expect websites to have quick loading time not keeping in mind the device that they are using. People do not prefer using slow websites, they would instantly start looking for alternatives. The factors that can affect the loading time of a website are lots of ads, huge images, unnecessary widgets, and several plugins. Taking care of these factors would ensure faster loading time of your website.

4. Navigation Design

Good navigation design is what encourages users to visit your website as this gives them no trouble. Visitors would instantly lose interest in your website if they see an out of date website. It is important that your website is easy and convenient for users to use. Navigation is a crucial point for both users as well as search engines. With an efficient navigation design, your website would not be considered SEO friendly.

Aspects of Web Design That Would Give Negative impact

1. Inaccessible Content

Nothing is more frustrating than not being able to view the content of a website on your mobile device. In the current age, mobile comes first and people expect to access everything through their mobile, especially when it comes to website content. Mobile accessible content is critical for your SEO success.

2. Insecure Website

Leaving your website insecure without an SSL certificate would mean a clear down flow of web traffic. While visiting certain websites, Google tends to warn users before accessing the page. This clearly leaves behind a very negative image of the website and the business. These days most Website hosting companies provide a free version of SSL certificate, and the least that you can do is to have that installed on your website.

3. Publishing Duplicate Content

The first and foremost rule of SEO is to not publish plagiarized content. It is highly necessary that you post unique content as it really affects your SEO strategy. It might be a burden to always come up with non-plagiarized content but at the same time having content that is already present on the net will damage your SEO efforts.

4. Missing Calls to Action

For every website, it is essential that they do not miss out on any clear CTA as that would eventually mean missing out on conversions. You can always use the Google Analytics Data or even invest in heat mapping as well as user tracking tools to achieve a better understanding of how users are interacting with your website and you can also find the exact reasons for non-conversion.

5. Pop-up and Modals

When a pop-up is displayed over the main content immediately after the user navigates to a certain page would eventually frustrate the user. This could also result in the user leaving the page promptly, leaving all your SEO strategy in vain.

As a conclusion, it is very important to keep all these aspects of web design in mind as it every little thing that you do would affect your SEO. It is always ideal, to connect with the Best Website Design Company to assist you with your web development motives and ideas.