5 Latest Strategies That Help Improve Your Website Rankings

Improving your rankings is not a simple task. As businesses have become more invested in SEO, search ranking algorithms have become more practical and smarter. There are many methods that used to be acceptable are now measured gray-hat or black-hat — and in some cases, can even earn you a traffic-controlling Google penalty.

Fortunately, there are still influential white-hat strategies you can use to improve your site rankings. Here are five latest strategies:

1-      Produce high-quality content

We have all heard that content is the main factor in SEO and that you need to write good quality content. If you want to drive more traffic to your website and increase its popularity, then you need to give visitors a reason to keep coming back. For that, your content should be high quality, recent, and relevant.

2-      Optimize the mobile version of your site

On April 21, 2015, Google has announced that it would rank those websites which are mobile-friendly. That means if a website is not mobile-friendly then it will see a decrease in search engine rankings.

When you are building your mobile site, it’s important to remember that there is a difference between of keywords ranking on desktop and mobile. For this reason, it’s significant that you work on creating mobile site content that is optimized for the user on the go.

Mobile first content should be easy to read on smaller device screens. Also, you should make sure that the loading speed of images is fast and pages are easy to access and scroll from mobile devices. Influence one of the most important SEO tips and start optimizing your website.

3-      Increase your social media presence

Social media plays a vital role in your search engine optimization strategy. First of all your social media profiles rank in the search engines.

Another important thing to look at is how links to your company content on social media can play a vital role in helping boost your search rank. That’s why it is important for brands to share quality content on their social media pages.

4-       Use long tail keywords

Using long tail keywords is one of the most important SEO tricks. Long tail keywords are keywords or phrases that are longer and more exact than common. These long tail keywords are important to use in your SEO keyword strategy as it will help you bring more qualified leads and specific traffic to your website. Though long tail keywords bring relevant traffic to your website. This means that users coming to your site are interested in your product or service.

5-      Make your website faster

The loading speed of the website is a very important factor in SEO. Google takes page loading speed into interpretation in their website ranking algorithm. A site that has many images and videos will usually take a long time to load than a website with just some text. The website loading speed of under 3 seconds is very good and anything under 5-6 seconds is ok, but you should look some ways to make it faster. If your site is taking more than 6 seconds to load then you really should get it optimized for speed.

If you want your website to be ranked on the first page, then you have to follow these SEO strategies for great results. 

Unibiztec is the best SEO Services Company, which will provide the most effective strategies to create the best results for your company. Contact us for SEO services or get free advice from our SEO consultant for your website.